Rimmel London Lasting Finish 25 hr Breathable Concealer in shade 400 (medium dark) Review & Swatches

Don’t you think ladies concealer do so much for us like they are our real saviours covering all our dark spots, blemishes and dark circles. I mean it has become such an important part of our day to day life. Even if I have a small event to attend I don’t forget to apply concealer to my eyes as they wake up my eyes from dull and tired to fresh. For those who are new to this terminology or they don’t have idea what does concealer do, then let me tell you that “It has ability to erase/ hide blemishes and correct your skin tone at a moment’s notice by leaving your skin flawless”. Today, I will be going be reviewing Rimmel London Lasting Finish 25 hr Breathable Concealer in shade 400 medium dark. Let’s head toward it 😊

Price- Aed. 46.20/- for 7 ml

Validity- 24 months

Product description-

New Lasting Finish 25HR Breathable Concealer is Rimmel’s most long-lasting formula.

With medium coverage, it helps to conceal imperfections. The cushion applicator allows for perfect bendability & on the go touch ups.

My Experience with Rimmel London Lasting Finish 25 hr Breathable Concealer in shade 400 (medium dark) Review-

This product comes in sleek and small tube style packaging with cushion applicator on top covered with transparent plastic cap plus all the details of the product mentioned on it. The tube color is mostly similar to product shade. They have just 5-6 shades of concealer in this range which made me little disappointed as you have less option to choose from and also difficult to find out the correct match with such limited shades. I am using here shade 400 Medium dark which is closer to my tone but not a perfect match.

Well the cushion applicator is not that great as in 2 usage cushon got torn. Also, it absorbs the product and hard to blend under eyes with the given applicator. I wish they would have provided some steel type applicator which would have made things easy. I had to squeeze tube hard to get any product out which is troublesome and sometimes too much of product comes out which is wasted. The consistency is good neither too thick nor runny, it gives time to blend the product. It is light weighted and has medium coverage plus it is sweat resistant. When you apply the concealer with hand or brush it gets easily blended and gives nice coverage. It covers the fine lines without caking or creasing and hide the dark circle upto an extent by providing good brightness. Also it dries quickly so don’t forget to set with powder once you conceal the eyes. In case, if you have heavy dark circles then you need to apply corrector otherwise this concealer won’t be able to cover it as it provides medium coverage.

I have opted for shade 400 which is dark medium and have orangish touch to it which gives coverage to my dark circle and if I apply foundation on it then it gives me full coverage and make my eyes more bright and fresh. I applied this concealer for an outing and its stayed more than 6 hour which was amazing as it didn’t crease out in hot and humid weather.

Overall, I think it’s a good concealer with medium coverage and if used with same brand foundation of same range then no need of any corrector as it gives buildable coverage without making eyes look cakey. It is easily blendable with hand, brush and sponge (beauty blender) and covers most of the darkspots, blemishes and darkcircle. For me, this shade was near to my tone but not an exact match but after blending it gave me good coverage.


  • Gives medium coverage
  • Light weighted
  • Easily blendable
  • Travel friendly
  • Cover fine lines and blemishes
  • Does not creasy or looks cakey
  • Stays for a longer time
  • Budgeted


  • Sponge applicator is not good
  • Have to squeeze tube hard for the product to come out
  • Have very limited shades say 5-6
  • Expensive

Will I buy this product again?


TVB rating- 3.5/5