Rimmel London Lasting Finish 25hr foundation in shade 303(True Nude) Review & Swatches

Hey my barbies,

Hope you all are doing great. Today I am gonna review Rimmel London 25hrs lasting finish breathable foundation which I have recently encountered in a drugstore/ pharmacy. If you been following my blogs then you would know that I have recently reviewed concealer of same brand as this are the 2-3 products which I have recently purchased from this brand. So as a new buyer of this brand I was very much excited to use this, test this and review this product. So let’s explore this product from the core 😉

Price- Aed. 63/- for 30 ml

Validity- 24 months

Product description-

Full coverage foundation enriched with a comfort serum. Instant perfect coverage that feels extra comfortable and lasts all day. Sweat, heat, humidity and transfer proof for up to 25 hours. Coverage that won’t let you down, Dermatologist tested.

My Experience with Rimmel London Lasting Finish 25 hr foundation in shade 303(True Nude) Review-

The foundation comes in a sleek cylindrical transparent glass bottle with a red cap on top of it which display the foundation shade and also the minute details of the product are mentioned on the bottle. Packaging of the product is classy. When I took off the red cap, I was amazed to see the red pump attached to bottle for taking out the product. It’s so convenient to use products with pump attached as you can have entire control on the product plus its so hygienic. I didn’t carry this bottle with me while travelling, as its cap is not fit so high chances of getting my things spoiled because of pump dispenser and also the bottle is of glass so bit risky. They have also claimed that the foundation has comfort serum with SPF 20 and skin perfecting full coverage foundation. So lets explore step by step the details of the foundation.

The texture of foundation is creamy, soft and finely milled plus the consistency is thicker than compared to other foundation in market may be because of full coverage so have to blend it very nicely during application. This foundation gives medium coverage which can be build up plus it hides light spots and pigmentation on face. It goes best with same range concealer as it covers most of the dark spots without using any corrector. I wished they could have introduced wide range of shade for all skin type as the shade I choose is near to my skin tone and not perfect match.

I have tested this foundation on matte primer, oil based primer and on prep skin. Before sharing my experience let me tell you that before applying any cosmetics to you skin always prep up your skin with good moisturizer so none of the product will harm your skin. As this foundation is thick you need to blend it very nicely until you are satisfied also it gives a nice sheer finish to your face.

Test 1- When I applied this product with brush on oil based primer it turned out grey and patchy and my face started looking too shabby so please don’t use this foundation on any oil based primer as already it has some sheen in it.

Test 2- I applied foundation with beauty blender on base primer and it stayed for a nice amount of time but after few hour it made my face turned dull and grey.

Test 3- Lastly, I applied this foundation with brush on prepped up skin i.e. after mositurizer and after few minutes my skin became uncomfortable and started feeling stickiness on my face. Also after 3 hours of application my foundation turned grey and cakey which has literally disappointed me.

The staying power of foundation is not that great. It stays maximum for 6-7 hours and then start fading and getting dull if I don’t touchup with compact powder. I have a combination skin and my T zone is quite oily so after application it make it appear more shine and my foundation hardly stays there. It claims to be sweat, heat humidity and transfer proof but sorry to say they are not on what they claims as the product melt in humidity (specially place like Dubai) also it easily get transfer when you attain any calls on cellphone. I doubt their SPF 20 claim as well as product turns grey and cakey which can ruin your flash phototgraphs.

Overall, I didn’t enjoy using this foundation as didn’t suited my skin making it uncomfortable with its sticky and shiny process. May be for dry skin type it works nice but for me it was a big fail. Also the application process takes time due to it thick formula. I suspect this has something to do with the ‘comfort serum’ which I think is thanks to the Dimethicone and Silica in the ingredients. Though after some time shine gets little faded but at the same time it turn grey. They have came out with ne foundation in same range but wont spend my hard earned money on their range. Save that much of money and invest in some good foundation. NOT RECOMMENDED!! 🙁


  • The packaging is good
  • Liked the Pump dispenser
  • Blendable easily
  • Texture is soft, creamy and nicely mild


  • Thick in consistency
  • It provides Medium Coverage and not full.
  • It is transferable and melts down in humidity
  • Turns grey, patchy and cakey after few time
  • I doubt on SPF 20 claim and it is present then it can ruin your photos
  • Definitely not wearing this foundation on any event or evening functions.

Will I buy this product again?

A big no. Badly disappointed. Not recommended.

TVB rating- 1.5/5