Being in the makeup industry for a while, I learned and upgraded myself about Contouring. When I started my makeup channel I hardly knew about this term and never used it. Slowly and steadily I came across this terminology and its effect and uses in makeup. Let me help you understand Contouring is used in makeup to create a shadow/ illusion on the face to enhance and highlight the nose, cheekbones, jawline, collarbone, and forehead. It is used on the face and neck to give it a required shape by adding depth and intensity to the face. If you are not a regular user or you haven’t used it till now then this is the right stick to start with.

Price- Inr. 599/- for 2.8 gm

Product Description-

Fall in love with the contour game even more with Kay Beauty Contour Stick. Whether it is making your cheekbones pop, or getting that chiseled face or sculpting your jawline, this contour stick will add dimension to your face. It is Marula Oil based which makes it extremely blendable, mimicking your skin texture and does not look cakey or chalky at all! It is enriched with Vitamin C that is rich in antioxidants and helps retain the natural moisture of skin. The best part is that it comes in a stick form, which makes contouring a fast affair.  It comes in 3 shades to suit all Indian skin tones. So up your contour game with ease, with this contour stick!

Why make it yours?

  • Made In Europe
  • Blended Matte Finish
  • Pencil To Powder Formula
  • Pencil For Precision; Powder For Blended Finish
  • 100% Waterproof & Smudgeproof
  • Enriched With Marula Oil & Vitamin C
  • Cruelty free, Vegan & Paraben free

Decoding the technique-

Contour along the hollow under your cheekbones to make them pop

Contour along the edges of the jaw bone to define the jawline

Draw on the sides of the nose and on the tip to add length

Contour the edges of the forehead along the hairline

My experience with this product

The product comes in a thick cardboard box with the letter K embossed on it which looks really subtle. The best part of this packaging is the color of the shade is printed on the cardboard. The Pencil is fat, short and sturdy with the letter K embossed on it and the best thing is Pencil body represents the shade purchased which becomes too easy to recognize in a cosmetic box.

Talking about the texture it is smooth, creamy and silky but you have to warm the tip of the pencil a little by scribbling on the back of the hand before using it directly on the face. If you stay in a hot and humid climate then there is no need to do it as due to Marula oil present in the pencil, the product is slightly soft and spreads effortlessly on the face.

The consistency is thick but easily blendable due to its creamy texture. The Product worked more beautifully with a brush than a sponge. I have also tried blending the product with my fingers but maximum products get transferred to the fingertips than on the face so it’s preferable to work with a brush or a sponge. The product after blending settles into a powder formula giving the matte effect on the face.

It gives medium coverage in a single swipe which is good for everyday use and can be rebuilt as desired depending on the occasion. The brand has introduced 3 shades and I opted for the medium shade as I am NC 40 in MAC. It is nicely pigmented and the staying power is good enough. Once the product is settled on the face it does not bleed or smudge or transfer. I haven’t noticed any breakout or irritation on my skin after using this product. The only thing I didn’t like about this is I have to sharpen every time which leads to wastage of product. I wish they would have provided a roll-on at the bottom.

Overall, if you are a beginner like me then this is the product you need in your cosmetic bag. The quality provided for the amount charged is justifiable as it’s vegan, cruelty-free and paraben free plus it is waterproof and smudge-free. Due to its creamy texture, the product blends easily and effortlessly on the face. You can notice the difference easily by taking with & without pictures using this contour stick. Do give it a try and share your thoughts below.


  • Cruelty Free, Vegan and Paraben free
  • Creamy, soft and silky in texture
  • Easily blendable and works best with a brush
  • Once settled, gives a matte finish on the face
  • It does not bleed or smudge.
  • Color payoff and staying power are good
  • It provides medium coverage which is buildable
  • Travel & budget Friendly.


  • Ingredient list is not shared
  • Need to sharpen the pencil which leads to wastage of product.
  • Need to warm up the product before use.
  • Available only in India and on Nykaa Platform.