Kay Beauty Ultra Black Volume and Length Mascara in Shade Midnight- Review and Swatches

Kay Beauty was recently launched in India by Actress Katrina Kaif which is India first celebrity beauty brand. The great part about their launch was introducing lots of shades for every skin tone out there which was highly missing in Indian beauty brand. The moment it got launched in India, the product were talk of the town and was a great competitor for the available brands in market forcing them to launch varieties of shades. I bought 2-3 products from this brand and today I will be reviewing their Ultra Black Volume and Length mascara in shade Midnight. Lets directly dive in to the product.

Price- Inr. 679/- (Available on Nykaa)

Product Description-

Kay Beauty Volumizing & Lengthening Mascara is an ultra-black mascara that gives you an exaggerated lash effect every time you wear it. This gorgeously rich, jet black mascara screams drama with its dense bristled applicator that plumps and coats your lashes from root to tip without clumping.
The formulation is infused with Honey, which helps keep the lashes well-conditioned, aids in their growth and prevents them from becoming flaky and stiff! So, if you want a no falsies lash look, you should give this mascara a go!

Reason to love?

  • Made In Europe
  • Exaggerated Lash Effect
  • Thick Volume & Infinite Length
  • Dense Bristles For XXL Volume
  • Triple Black Pigment
  • Creamy & Buildable Texture
  • Long Lasting – Doesn’t Wither Or Feather


My experience with this product-

The product comes in a cylindrical tube style packaging with K signature mark embossed on it. The packaging is simple and elegant plus sturdy enough to carry while travelling. The product comes in a cardboard box with all the details mentioned on it.

The texture and consistency of product is very nice. It is easily applied on lashes without pulling it.
The bristles are thick enough to cover the eye lashes and provide the required volume. The color is opaque and can be seen in a single coat. As it is buildable anyone can go from normal to glam look with mascara by applying few more quotes. The fragrance is not great but never mind. It takes a minute to get the mascara settle. It has a good staying power and even quality is great. Make sure you don’t wear this at places where you have water activity to do or in rain as it can really mess your look. The product comes off effortlessly from the lashes. I did not felt any kind of irritation in my eyes while applying and taking off the mascara.

I tried the mascara in 2 different ways. {Note- I have medium size lashes.}

1. With curled lashes- it provides volume and length to lashes by uplifting it and in 2 coats they look amazing, volumized and healthy. Hardly seen any product cluttered in between the lashes. It’s a jet black color making my eyes look amazed.

2. Without eyelash curler- the 3 coats have made my eyes look clumsy as product got gathered at the roots of the eyelashes. It provided me medium length and volume to lashes which was a little disappointing for the price I paid.

Honestly, I can find a better mascara in drug stores in same price range. I feel it is a hype made out for the brand. Inspite being paraben free and cruelty free, I am not that impressed and still my heart goes for Colorbar Zoom and Whoosh Mascara which is of same price range. If you have tried Kay Beauty mascara don’t forget to share your thoughts in comment box.


  • Sturdy packaging
  • Creamy and smooth texture
  • Buildable Texture
  • Amazing pigment
  • Gives enough volume in 2-3 coats
  • Paraben and cruelty free


  • Gives medium length to lashes if not curled
  • Can find great drug store product in same range.